The horse betting market has really been advancing in the past few years. In fact, studies by Allied Market Research reveal that it has already surpassed the $44.3 billion cap and could hit $91.2 billion within the next few years. Of course, one of the reasons for this growth is the increasing number of bookmakers joining the industry.
But there’s always the challenge of spotting a suitable one as they join. Realising this need, we have actually assembled a few features to help you get started. So, reading this article, you will understand how features like security, payment methods and many others determine the greatness of a betting platform.
The Role of Payment Methods
Well, it may sound simple, but payment methods are a very important part of your overall wagering experience. And the best betting sites know this quite well. For instance, they will often feature multiple payment methods because bettors normally have varying preferences. There are those that may prefer using e-wallets, those who may want direct bank transfers and so on.
To really prove its commitment to customer experience, a great betting site cannot ignore such preferences. After all, you don’t just want to place bets – you also want the experience of transferring funds to be as less stressful as possible. At least you’re most likely familiar with your preferred payment method, which reduces the stress of acquiring new information, especially for new bettors.
Besides multiple payments, you want to ensure the methods are not problematic. Do you actually know that, according to Testlio, over six in ten customers will abandon purchases if they encounter such payments? This is already a huge statistic to ignore for bookmarkers that are customer-focused. So, if you find a platform that’s insensitive to such statistics, it could mean it does not care about customer experiences – and you don’t want to bet using such.
The Place of Online Security
The best bookmakers for horse racing know quite well that online security is not something to ignore. More so because the number of attacks is increasing daily, the need to ensure safety has never been as apparent. Can you imagine that, according to Exploding Topics, over 940,000 attacks happen on a daily basis?
Narrowing down to the sports betting industry, Enzoic claims that about 40% of online sports bettors have encountered such incidents. And just recently, in 2023, more than half of sports betting platforms suffered data breaches. With cyberattackers having advanced more, you can imagine what things are like in 2025 and will be in the coming years.
But this doesn’t mean all is gone. There are several protocols, like 2FA, that can help bookmakers stay ahead of threat actors. You actually might be surprised that 2FA alone can reduce exposure to more than 99.9% of targeted attacks and 96% of phishing attacks. Other technologies, like AI, are also proving to be beneficial.
By being able to assess multiple libraries of data and provide insights in real-time, artificial intelligence can be a great option for bookmarkers. It ensures suspicious activities are detected quickly, avoiding further harm. On top of that, it can also spot anomalies – subtle and unusual patterns that might not really stand out as fraudulent but are still risky. This includes things like unusual deposit and withdrawal patterns.
If you spot a platform with such security features, consider using it. The platform’s commitment to security speaks volumes about its reputation and shows that it cares about its customers.
Is the Site Responsive?
There are times you may want to bet using your phone or tablet. What happens if the platform does not work well on these devices? You possibly would never return to it, right? Well, if you’re nodding in agreement, you are part of the 72% who, according to DiviFlash, prefer mobile-friendly sites to non-friendly ones.
Of course, with technology having advanced this much, you don’t expect reputable sites to be irresponsive. And to be sure the website is responsive, consider the following features:
- Flexible grids: Responsive websites use flexible grid layouts that allow content to reflow and adjust to different screen sizes
- Flexible images: Images are designed to scale proportionally to the available space, preventing distortion or cropping
- Media queries: CSS media queries allow developers to apply different styles based on screen size, device orientation and other characteristics, ensuring optimal display on each device
- Viewport meta tag: This tag controls how a webpage is rendered on a device and ensures it scales correctly for different screen sizes
- Fluid typography: Text sizes and line heights are adjusted relative to the viewport size, ensuring readability on all devices
What is Our Final Word?
It’s actually true that spotting the right betting platform from the enormous horse racing industry can be tasking. But you don’t have to stress because there are some features that can help you to get started. For instance, you may want to ask questions like whether the platform offers numerous payment methods.
Remember, bettors have varying preferences, and providing multiple payments can be a great way to improve the customer experience. Of course, the platform must implement measures that attest to its commitment to online security.
Attackers targeting this industry are increasing by the day, and you don’t want to ignore that aspect for even a minute. You also want to ensure it is responsive to avoid frustrating experiences when you switch betting devices.
